Howdy Reader!

A couple of emails ago, I shared a concept from Natalie Nixon that hit me right between the eyes:

Impact over Output.

I love creating, and I’m all for smart systems and repurposing, but cranking out more, more, more can lead straight to burnout. So I’m taking it a step further:

Impact over Income.

Money matters. Bills exist. But too often, I’ve let revenue potential dictate my goals. The forehead-slap realization? If I focus on helping people and genuinely moving the needle for them, the income follows.

What do you think, Reader? Have we gotten so consumed with being seen that we’ve drifted from what lit us up in the first place?

Here’s what I’m changing to prioritize impact:

• Manage energy, not just time: My best work happens in the morning (former night owl here, long story…), so I’m protecting that window like I protect my secret Twix stash from the rest of the family. (Don’t judge!)
• Eat the frog: One hour first thing each day for the task I most resist, the thing creating the most friction, especially the tasks for my own brand I tend to avoid.
• Fuel creativity on purpose: More reading (update on what I read in 2025 soon!) and daily piano practice. Those two things I know I can plug in to reliably recharge me.

​

Last year was productive. This year, I want “impactful.” If I can build a system, program, or training that truly helps at scale, that’s the work I’m here to do.

What about you? What’s one “impact habit” you’re committing to this year? Hit reply, I’d love to hear it.

See ya around the interwebs,

-Jeff