He built a book, a podcast, AND a course on the side


Howdy Reader!

What if the secret to your side hustle was getting way more specific?

This Friday on Creator News Live, we're sitting down with Stephen Cabebe to find out.

Stephen is a Doctor of Physical Therapy, the author of Disney Ready: Your Pain Free Parks Survival Guide (affiliate link), and the host of the Happily Ever Active podcast. He built an entire brand called Fit for the Magic around one very specific audience: people who want to walk all day at Disney World and feel strong on vacation.

And here's the kicker... he built all of it (book, podcast, course, free lead magnets, interactive water-refill station map, weekly content) on the side of a demanding full-time physical therapy career. He even moved from California to Orlando so he could keep testing recovery strategies at the parks every week.

We're going to explore:

  • How he picked a niche so narrow it became his competitive advantage
  • The full content ecosystem and how he decides what goes where
  • Balancing a clinical career with a real side hustle brand
  • The "why" framework that's keeping him moving three years in

This is Episode 3 of our Side Hustle Secrets series, and if you're an expert who's been sitting on a side hustle idea, you're going to want to catch this one live so you can ask Stephen your questions in real time.

Join us LIVE Friday, April 17, at 10 AM Central.

See ya there,

-Jeff

P.S. If consistency is your biggest struggle, your workflow might be the problem. Ecamm's Dual Mode helps you create more content without more effort. Get 15% off your first purchase with code JEFF15.

Jeff Sieh

Jeff is an international speaker and visual marketing consultant. He hosts the Social Media News Live show and podcast and is also the editor for Guy Kawasaki's Remarkable People Podcast. He is also "Head Beard" at Manly Pinterest Tips.

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