Social media likes aren't working (here's why...)


Howdy Reader!

Quick confession: half the reason I host Social Media News Live is because live-chat dopamine is cheaper than espresso. If you've ever posted something brilliant and watched it flat-line, you know that "Like" withdrawals are very real.

We've all been there - crafting the perfect post only to hear crickets in the comments section. It's enough to make you question your social media sanity!

That's why I'm bringing in the dopamine doctor herself this week.

Brooke Sellas—CEO of B Squared Media and author of Conversations That Connect (affiliate link)—is joining us for an episode we're calling "Build Your Brand's Dopamine Machine."

Brooke has built social customer-care programs for major brands like Brother and Miele, and she's mapped out a repeatable system for sparking those happy-brain chemicals in even the sleepiest feeds.

On this week's show, we'll be exploring:

  • The Dopamine Machine framework – why today's algorithms reward conversations over impressions
  • Education, Entertainment, Empathy – Brooke's 3-E filter that keeps content scroll-stopping and human
  • Return on Conversation (ROC) – a reporting model that tells the C-suite exactly what comments are worth
  • AI triage vs. human empathy – where the bots help, and where a real person still owns the mic
  • Comment-to-Cash hand-off – practical ways to turn an "I love this" reply into revenue without sounding pushy

The best part? You can join us LIVE and ask Brooke about your engagement plan on the spot. Our chat is friendlier than a Golden Retriever at a barbecue, so bring those questions!

So tune in LIVE TODAY at 10 a.m. CT and join the conversation!

See ya there!

-Jeff

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Jeff Sieh

Jeff is an international speaker and visual marketing consultant. He hosts the Social Media News Live show and podcast and is also the editor for Guy Kawasaki's Remarkable People Podcast. He is also "Head Beard" at Manly Pinterest Tips.

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