Howdy Reader!

This week on Creator News Live, I sat down with Mike Potter, the founder of Macstock Conference and Expo and the host of For Mac Eyes Only, one of the longest running independent Apple podcasts around. The idea that stuck with me: anyone can build an audience, but a community is a different thing. An audience claps when you post. A community shows up, travels, and comes back year after year. Mike spent 10 years building the second kind, and he handed us the playbook.

Your cheat sheet breaks the whole thing down, the moves that turn a following into a room, why the hallway track matters more than the main stage, and how to keep people warm the other 50 weeks when there is no event to point to.

Here is what is inside:

• The four moves that turn an audience into a community, from Mike's meetup that became a 10 year conference
• Why the hallway track beats the main stage, and how to design for it with white space and single track
• How to grow it from the inside, by recruiting speakers and contributors from your own people
• A do this week checklist, and a steal this no ask email that opened a multi year partnership

​Download this week's cheat sheet (PDF)​

Want the full conversation? Watch the episode on YouTube here.​

Give it a read, try one thing from it this week, and hit reply to let me know what landed. I read every message.

See ya around the interwebs,
​
-Jeff

P.S. People always ask how we make the show look and sound the way it does. It is Ecamm, the studio tool I use to produce every Creator News Live episode and all my live video. You can try it free here, and use code JEFF15 for 15 percent off your first purchase.