Howdy Reader!

I just finished watching The Diary of a CEO podcast with MrBeast, and holy moly, did it get my creative wheels turning!

You know MrBeast, right? He's literally the biggest YouTuber on the planet, pulling in millions of views per video, running a burger empire, selling chocolate bars, and giving away more money than most of us will see in our lifetime through his philanthropy work.

But here's the thing that really hit me between the eyes - his attitude toward experimentation and failure.

Get this: When his team messes up (even million-dollar mistakes), his response? "That's ok, this isn't the first time you're going to cost me a million dollars."

Now, I know what you're thinking - "Jeff, that's great for someone with MrBeast money, but what about us regular folks?"

Here's the rub: We might not have his resources, but we can absolutely steal his mindset.

You want to know what I think holds most creators back? It's not talent. It's not even resources.

It's our fear of failure.

The more successful we get, the more terrified we become of losing what we've built. We get comfortable. Safe. Predictable.

Remember when we first started creating? The wild experiments, the crazy ideas? (I literally dressed up as a zombie for videos - what happened to THAT Jeff?)

Well, I'm done playing it safe.

Here's my experiment: I'm diving head-first into Instagram. For someone who's been a casual "scroll and occasionally post" kind of guy, this is WAY outside my comfort zone.

My challenge: Posting AI-generated images and videos six days a week this month. Why? Because I'm speaking about AI image generation at Social Media Marketing World, and I figured - what better way to practice what I preach?

Will it grow my account? Maybe.

Will I learn something new? Definitely.

Will it be fun? Already is!

Here's what I'm learning: Saying something was a "failed experiment" feels SO much better than just saying you failed. It's like wearing a lab coat instead of a dunce cap. 😉

So here's my question for you: What experiment are you dying to try but haven't had the courage to start? Hit reply and let me know - I really want to hear what creative ideas you're sitting on!

See ya around the interwebs,

-Jeff

P.S. Speaking of experiments, if you're curious about my AI image generation journey, follow along on Instagram. I promise it'll be entertaining if nothing else!