|
Howdy Reader! If you’re anything like me, you're slowly walking up from the football and tryptophan hangover from overindulging in yesterday’s Thanksgiving festivities. If you’re reading this from somewhere other than the U.S. I hope you had a productive Thursday with many, fewer calories. And now, the Christmas season is upon us! Fun fact, “Jingle Bells” wasn’t always a Christmas favorite. Initially composed in 1857 as “One Horse Open Sleigh,” James Pierpont wrote it as a Thanksgiving Day song. The tune became such a Christmas sensation that by 1859, it was renamed “Jingle Bells.” Even back then, people had no control over what goes viral! You may never crack the code of what goes viral, but you CAN learn how to tell your brand’s story. That’s what my good friend Peg Fitzpatrick and I talked about in this week's show. I recently was fortunate to have Peg on the show to discuss her new book, The Art of Small Business Social Media: A Blueprint for Marketing Success. (affiliate link) Well, then she flipped the tables on me and had me on her IG show talking about storytelling strategies. We discussed:
This was a fun and insightful episode you definitely need to check out. So tune in TODAY at 10 am central! See ya there! -Jeff P.S. Ecamm just started their amazing Black Friday/Cyber Monday deal for this year. Head over here to check out the savings! P.P.S. Don’t forget I’m curating a list of the best deals this holiday season, if you want to be included make sure to opt-in here. Today’s the first email! |
Jeff is an international speaker and visual marketing consultant. He hosts the Social Media News Live show and podcast and is also the editor for Guy Kawasaki's Remarkable People Podcast. He is also "Head Beard" at Manly Pinterest Tips.
Howdy Reader! If you’ve ever posted a YouTube video, checked back the next day, and wondered why the views barely budged, this week’s show is for you. We’re talking with Jerry Potter, YouTube expert, multi-channel builder, and coach to entrepreneurs who want results in half the time. He’s helped creators get recommended, break plateaus, and finally reach the people they’re trying to serve. We’ll dig into: Why YouTube is recommending small channels more than ever The real reason your channel...
Howdy Reader! First, a quick story. I don’t know about you, but our family has a habit of sending funny videos to each other, especially from Instagram. I shared a funny clip to my daughter Abby, and she responded to me, “Dad, that’s AI!” So two things… First, I was a little embarrassed. I’m the guy who talks and trains people on AI, and I let this slip past me. Second, based on her reaction, does humor hit differently when you know it’s AI? This really got me thinking: Are we (as creators,...
Howdy Reader! Thinking about using a podcast to grow your business? This week on Social Media News Live, I’m chatting with Katie Brinkley, a longtime podcaster and social media strategist who’s helped major brands and solo creators build shows that actually support business goals. Katie’s “less is more” approach keeps things simple while bringing in more qualified leads (without becoming yet another overwhelming task). We’ll dig into: Structuring a show that attracts the right listeners (and...