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Howdy Reader! If you’re anything like me, you're slowly walking up from the football and tryptophan hangover from overindulging in yesterday’s Thanksgiving festivities. If you’re reading this from somewhere other than the U.S. I hope you had a productive Thursday with many, fewer calories. And now, the Christmas season is upon us! Fun fact, “Jingle Bells” wasn’t always a Christmas favorite. Initially composed in 1857 as “One Horse Open Sleigh,” James Pierpont wrote it as a Thanksgiving Day song. The tune became such a Christmas sensation that by 1859, it was renamed “Jingle Bells.” Even back then, people had no control over what goes viral! You may never crack the code of what goes viral, but you CAN learn how to tell your brand’s story. That’s what my good friend Peg Fitzpatrick and I talked about in this week's show. I recently was fortunate to have Peg on the show to discuss her new book, The Art of Small Business Social Media: A Blueprint for Marketing Success. (affiliate link) Well, then she flipped the tables on me and had me on her IG show talking about storytelling strategies. We discussed:
This was a fun and insightful episode you definitely need to check out. So tune in TODAY at 10 am central! See ya there! -Jeff P.S. Ecamm just started their amazing Black Friday/Cyber Monday deal for this year. Head over here to check out the savings! P.P.S. Don’t forget I’m curating a list of the best deals this holiday season, if you want to be included make sure to opt-in here. Today’s the first email! |
Jeff is an international speaker and visual marketing consultant. He hosts the Social Media News Live show and podcast and is also the editor for Guy Kawasaki's Remarkable People Podcast. He is also "Head Beard" at Manly Pinterest Tips.
Howdy Reader! Right now, I'm looking out my window, and I'm seeing a ton of squirrels chasing each other around the yard. I've glanced out my window and seen tons of squirrels before, but I really never noticed them until this article I read by the researchers at the University of Exeter. They set up a little experiment. Eleven squirrels, one pole, two snacks. Climb a little ways up the pole, you get pumpkin seeds. Climb higher, you get almonds. Over four thousand decision tests, the...
Howdy Reader! I want you to try something this weekend. Open up whatever AI tool you've been paying for, ChatGPT, Claude, Gemini, Copilot, doesn't matter, and look at your last ten conversations with it. I'd bet most of them are questions. Ask, answer, copy, close. We're using one of the most powerful tools we've ever had on our desks, like it's just a smarter Google. Today, we're sitting down with Mike Allton, host of The AI Hat Podcast, co-author of The Ultimate Guide to Social Media...
Howdy Reader! If we're connected anywhere on social, you've probably seen this float by. But you're on my email list, which makes you VIP, the big cheese, numero uno. You're one of the people I actually get excited about telling the good stuff to. This is the brand new opening for The Maker's Table, the weekly live show I co-host with Katie Fawkes. Stop-motion plasticine, a cozy cabin, two makers at one table. Forty seconds total. Here's the thing I've been chewing on all week... Three years...