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Howdy Reader! If you’re anything like me, you're slowly walking up from the football and tryptophan hangover from overindulging in yesterday’s Thanksgiving festivities. If you’re reading this from somewhere other than the U.S. I hope you had a productive Thursday with many, fewer calories. And now, the Christmas season is upon us! Fun fact, “Jingle Bells” wasn’t always a Christmas favorite. Initially composed in 1857 as “One Horse Open Sleigh,” James Pierpont wrote it as a Thanksgiving Day song. The tune became such a Christmas sensation that by 1859, it was renamed “Jingle Bells.” Even back then, people had no control over what goes viral! You may never crack the code of what goes viral, but you CAN learn how to tell your brand’s story. That’s what my good friend Peg Fitzpatrick and I talked about in this week's show. I recently was fortunate to have Peg on the show to discuss her new book, The Art of Small Business Social Media: A Blueprint for Marketing Success. (affiliate link) Well, then she flipped the tables on me and had me on her IG show talking about storytelling strategies. We discussed:
This was a fun and insightful episode you definitely need to check out. So tune in TODAY at 10 am central! See ya there! -Jeff P.S. Ecamm just started their amazing Black Friday/Cyber Monday deal for this year. Head over here to check out the savings! P.P.S. Don’t forget I’m curating a list of the best deals this holiday season, if you want to be included make sure to opt-in here. Today’s the first email! |
Jeff is an international speaker and visual marketing consultant. He hosts the Social Media News Live show and podcast and is also the editor for Guy Kawasaki's Remarkable People Podcast. He is also "Head Beard" at Manly Pinterest Tips.
Howdy Reader! I have a staff now, and all of them are made of felt. I admitted this out loud during Q&A at Ecamm Creator Camp, in front of a room full of grown professionals. Somebody asked whether I use AI agents. Before my brain could stop my mouth, I was explaining that Kermit is my chief of staff. He is. I talk to Kermit, and Kermit hands out the work. Miss Piggy runs marketing, and she'd like everyone to know she's the star. Scooter runs my live shows, right down to "five minutes, Mr....
Howdy Reader! If you hosted a meetup and ten people came, would you call it a win? Most of us wouldn't. DJ Strick would. "10 people in the room is a big deal," he says. Strick spent 13 years on the radio in Birmingham. Now he's building that city's podcast scene, one small room at a time. He started the Birmingham Podcasters Collective, put on a Podcast Summit at Innovation Depot, and hosts a weekly show about the people moving Birmingham forward. Today we're sitting down with Strick, who...
Howdy Reader! In July, Marielou Mandl shipped more than nine client videos, did on-site production, and got engaged. She still felt like she had done nothing. It wasn't that she hadn't worked. It was that none of the work was hers. Client work comes with a deadline and someone waiting on it, and her own channel came with neither, so it got put on the back burner every time. Now, every Friday, her company books her as the client. The project gets shot, edited, and published that same day, or...