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Howdy Reader! If you’re anything like me, you're slowly walking up from the football and tryptophan hangover from overindulging in yesterday’s Thanksgiving festivities. If you’re reading this from somewhere other than the U.S. I hope you had a productive Thursday with many, fewer calories. And now, the Christmas season is upon us! Fun fact, “Jingle Bells” wasn’t always a Christmas favorite. Initially composed in 1857 as “One Horse Open Sleigh,” James Pierpont wrote it as a Thanksgiving Day song. The tune became such a Christmas sensation that by 1859, it was renamed “Jingle Bells.” Even back then, people had no control over what goes viral! You may never crack the code of what goes viral, but you CAN learn how to tell your brand’s story. That’s what my good friend Peg Fitzpatrick and I talked about in this week's show. I recently was fortunate to have Peg on the show to discuss her new book, The Art of Small Business Social Media: A Blueprint for Marketing Success. (affiliate link) Well, then she flipped the tables on me and had me on her IG show talking about storytelling strategies. We discussed:
This was a fun and insightful episode you definitely need to check out. So tune in TODAY at 10 am central! See ya there! -Jeff P.S. Ecamm just started their amazing Black Friday/Cyber Monday deal for this year. Head over here to check out the savings! P.P.S. Don’t forget I’m curating a list of the best deals this holiday season, if you want to be included make sure to opt-in here. Today’s the first email! |
Jeff is an international speaker and visual marketing consultant. He hosts the Social Media News Live show and podcast and is also the editor for Guy Kawasaki's Remarkable People Podcast. He is also "Head Beard" at Manly Pinterest Tips.
Howdy Reader! Quick heads up before you go looking for us this Friday: the lights are off. No Creator News Live at 10 am. No Maker's Table at 1 pm. For this Friday, your usual lineup is taking the day off. Here's the skinny... I just wrapped up speaking at Digital Day Wichita (one of the first conferences I ever spoke at when I was a wee lad and also so cool to be back in the state I was born in!), and between that and a little scheduling snafu on our end, the timing just didn't line up for...
Howdy Reader! We ran out of show before we ran out of your questions last episode. This Friday, we settle up. And we're doing it without a guest. This week, it's just Paul Gowder and me in the hot seats, two longtime creators comparing notes from decades of building shows, brands, and communities online. Because here's the thing. AI can write your posts and clone your voice, but it can't tell your story and it can't build your community. Those two skills are the whole ballgame now, and we're...
Howdy Reader! In the last three weeks, YouTube quietly rewrote the rules for creators. Most people haven't caught up yet. Today, we're sitting down with Jerry Potter, a 150,000-subscriber YouTube creator and host of the Done By Lunch Entrepreneurs podcast. Jerry spent 20 years in broadcast and now teaches entrepreneurs how to build a business in half the time using high-leverage assets like YouTube channels and podcasts. He's joining us to translate the biggest YouTube shake-up we've seen in...