What Makes Stories Stick? Let’s Talk Strategies That Work


Howdy Reader!

If you’re anything like me, you're slowly walking up from the football and tryptophan hangover from overindulging in yesterday’s Thanksgiving festivities.

If you’re reading this from somewhere other than the U.S. I hope you had a productive Thursday with many, fewer calories.

And now, the Christmas season is upon us!

Fun fact, “Jingle Bells” wasn’t always a Christmas favorite. Initially composed in 1857 as “One Horse Open Sleigh,” James Pierpont wrote it as a Thanksgiving Day song. The tune became such a Christmas sensation that by 1859, it was renamed “Jingle Bells.”

Even back then, people had no control over what goes viral! You may never crack the code of what goes viral, but you CAN learn how to tell your brand’s story.

That’s what my good friend Peg Fitzpatrick and I talked about in this week's show.

I recently was fortunate to have Peg on the show to discuss her new book, The Art of Small Business Social Media: A Blueprint for Marketing Success. (affiliate link)

Well, then she flipped the tables on me and had me on her IG show talking about storytelling strategies.

We discussed:

  • How to craft relatable, emotional stories
  • The magic of visual storytelling for your brand
  • Actionable tips for engaging content creation
  • Lessons from Disney, Pixar, and more!

This was a fun and insightful episode you definitely need to check out.

So tune in TODAY at 10 am central!

See ya there!

-Jeff

P.S. Ecamm just started their amazing Black Friday/Cyber Monday deal for this year. Head over here to check out the savings!

P.P.S. Don’t forget I’m curating a list of the best deals this holiday season, if you want to be included make sure to opt-in here. Today’s the first email!

Jeff Sieh

Jeff is an international speaker and visual marketing consultant. He hosts the Social Media News Live show and podcast and is also the editor for Guy Kawasaki's Remarkable People Podcast. He is also "Head Beard" at Manly Pinterest Tips.

Read more from Jeff Sieh

Howdy Reader! Ever stare at ChatGPT wondering if you're doing this whole AI thing wrong? Trust me, I've been there - spending way too many hours trying to make AI actually useful instead of just... interesting. That's precisely why I'm excited about this week's show. We'll explore practical AI workflows that actually work (no computer science degree required!). My good friend Ian Anderson Gray (AI consultant, speaker, and the guy who makes complex tech feel like child's play) is joining us to...

Howdy Reader! Remember when I told you something exciting was coming? Well, today I need YOUR help with a quick favor that'll shape the future of our show. Last week's special edition episode where we played with Midjourney's mind-bending video model got my creative engines revving. It sparked some ideas for our show's new look, and this is where you come in! I've got three logo concepts that I'm bouncing between, and I'd love your expert eye on this. After all, you're the one who's going to...

Howdy Reader! While everyone else is prepping their grills for the 4th of July, I'm over here getting explosive results with Midjourney's new animate button! I've got to tell you, this feature has completely transformed how I create AI videos. What used to take me hours of tweaking and editing can now be done with just a few clicks. Plus, it’s more fun than dropping a firecracker in the vent of a Johnny-on-the-spot at the fairgrounds (not that I ever did that!) And since we're all about...