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Howdy Reader! If you’re anything like me, you're slowly walking up from the football and tryptophan hangover from overindulging in yesterday’s Thanksgiving festivities. If you’re reading this from somewhere other than the U.S. I hope you had a productive Thursday with many, fewer calories. And now, the Christmas season is upon us! Fun fact, “Jingle Bells” wasn’t always a Christmas favorite. Initially composed in 1857 as “One Horse Open Sleigh,” James Pierpont wrote it as a Thanksgiving Day song. The tune became such a Christmas sensation that by 1859, it was renamed “Jingle Bells.” Even back then, people had no control over what goes viral! You may never crack the code of what goes viral, but you CAN learn how to tell your brand’s story. That’s what my good friend Peg Fitzpatrick and I talked about in this week's show. I recently was fortunate to have Peg on the show to discuss her new book, The Art of Small Business Social Media: A Blueprint for Marketing Success. (affiliate link) Well, then she flipped the tables on me and had me on her IG show talking about storytelling strategies. We discussed:
This was a fun and insightful episode you definitely need to check out. So tune in TODAY at 10 am central! See ya there! -Jeff P.S. Ecamm just started their amazing Black Friday/Cyber Monday deal for this year. Head over here to check out the savings! P.P.S. Don’t forget I’m curating a list of the best deals this holiday season, if you want to be included make sure to opt-in here. Today’s the first email! |
Jeff is an international speaker and visual marketing consultant. He hosts the Social Media News Live show and podcast and is also the editor for Guy Kawasaki's Remarkable People Podcast. He is also "Head Beard" at Manly Pinterest Tips.
Howdy Reader! There is a folder on your hard drive with a book in it. Or a course, or the guide you keep meaning to build. It has been in there a while, and you know exactly which folder I mean. This Friday we're sitting down with Lisa DiNoto Glassner of The Castle Run, and her first book comes out the week after. She left a Big Law career, built a business around what she actually loves, and then finished the book. Seventeen chapters, about two hundred and fifty pages, published under her...
Howdy Reader! Time for something I don't bring up much. I've been playing the five-string banjo since before junior high. I know what you're thinking. How did a banjo kid keep the girls away all through junior high and high school? The guitar guys had nothing on me. Nothing! Because guitar says “sensitive singer-songwriter.” A banjo says “I enjoy being stuffed in a locker with my underwear pulled up around my ears.” You can't see security keeping all the girls from rushing the stage Here's...
Howdy Reader! This week on Creator News Live, I sat down with Mike Potter, the founder of Macstock Conference and Expo and the host of For Mac Eyes Only, one of the longest running independent Apple podcasts around. The idea that stuck with me: anyone can build an audience, but a community is a different thing. An audience claps when you post. A community shows up, travels, and comes back year after year. Mike spent 10 years building the second kind, and he handed us the playbook. Your cheat...