Jeff is an international speaker and visual marketing consultant. He hosts the Social Media News Live show and podcast and is also the editor for Guy Kawasaki's Remarkable People Podcast. He is also "Head Beard" at Manly Pinterest Tips.
What Makes Stories Stick? Let’s Talk Strategies That Work
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Howdy Reader! If you’re anything like me, you're slowly walking up from the football and tryptophan hangover from overindulging in yesterday’s Thanksgiving festivities. If you’re reading this from somewhere other than the U.S. I hope you had a productive Thursday with many, fewer calories. And now, the Christmas season is upon us! Fun fact, “Jingle Bells” wasn’t always a Christmas favorite. Initially composed in 1857 as “One Horse Open Sleigh,” James Pierpont wrote it as a Thanksgiving Day song. The tune became such a Christmas sensation that by 1859, it was renamed “Jingle Bells.” Even back then, people had no control over what goes viral! You may never crack the code of what goes viral, but you CAN learn how to tell your brand’s story. That’s what my good friend Peg Fitzpatrick and I talked about in this week's show. I recently was fortunate to have Peg on the show to discuss her new book, The Art of Small Business Social Media: A Blueprint for Marketing Success. (affiliate link) Well, then she flipped the tables on me and had me on her IG show talking about storytelling strategies. We discussed:
This was a fun and insightful episode you definitely need to check out. So tune in TODAY at 10 am central! See ya there! -Jeff P.S. Ecamm just started their amazing Black Friday/Cyber Monday deal for this year. Head over here to check out the savings! P.P.S. Don’t forget I’m curating a list of the best deals this holiday season, if you want to be included make sure to opt-in here. Today’s the first email! |
Jeff Sieh
Jeff is an international speaker and visual marketing consultant. He hosts the Social Media News Live show and podcast and is also the editor for Guy Kawasaki's Remarkable People Podcast. He is also "Head Beard" at Manly Pinterest Tips.
Howdy Reader! This week on Creator News Live, I sat down with Mike Potter, the founder of Macstock Conference and Expo and the host of For Mac Eyes Only, one of the longest running independent Apple podcasts around. The idea that stuck with me: anyone can build an audience, but a community is a different thing. An audience claps when you post. A community shows up, travels, and comes back year after year. Mike spent 10 years building the second kind, and he handed us the playbook. Your cheat...
Howdy Reader! There is a real difference between having an audience and having a community. An audience cheers when you post. A community shows up, travels, and sticks around for years. Our guest this week has spent a decade building the second kind. This Friday we're sitting down with Mike Potter, the host of For Mac Eyes Only, one of the longest-running independent Apple podcasts around, and the founder of Macstock, a conference that just celebrated its 10th anniversary. Mike turned a...
Howdy Reader! I'm back in my normal chair, in my normal office, staring at my normal wall. It's a nice wall. Nothing wrong with it. I just know every square inch of it by now... A week or so back I was on a train coming home from speaking at Macstock. I could've flown (faster, obviously), but we took the train on purpose. New windows, new scenery, a completely different rhythm than this room. I came home with a notebook full of ideas. That's not a coincidence. And it's exactly what I wanted....