Will AI Help Your Content Get Found?


Howdy Reader!

Remember when “getting found” meant tweaking a few keywords and waiting for Google to do its thing?

Yeah… that world’s gone. It’s going the way of Napster, floppy disks, and Saturday morning cartoons (honestly, I’m still upset about that one!)

AI has completely changed how people find information. Whether it’s ChatGPT giving direct answers, TikTok acting like a new search engine, or Perplexity surfacing “the best answer,” discoverability now depends on how AI interprets your content, not just how Google ranks it.

That’s why this week on Creator News Live, we’re talking with Brian Piper—co-author of Epic Content Marketing with Joe Pulizzi and host of the AI for U podcast.

Brian’s an expert at using data and AI to make content more visible, more strategic, and more effective. We’ll cover:

  • Why traditional SEO no longer guarantees traffic
  • What “AEO” (Answer Engine Optimization) actually means
  • How to create content that AI wants to surface
  • Tools and techniques to analyze what’s working
  • The future of discoverability for creators, marketers, and small businesses

If your strategy still revolves around keywords and backlinks, this episode will give you a whole new way to think about getting found online.

Join us LIVE today at 10 am Central and bring your questions!

Let’s make sure your audience can still find you in an AI-driven world.

See ya there!

-Jeff

P.S. Audio-only is great, but video podcasts are where the growth is. With Ecamm, you can record broadcast-quality video and audio without juggling five tools. Start creating video podcasts that look as good as they sound—use JEFF15 for 15% off your first payment.

Jeff Sieh

Jeff is an international speaker and visual marketing consultant. He hosts the Social Media News Live show and podcast and is also the editor for Guy Kawasaki's Remarkable People Podcast. He is also "Head Beard" at Manly Pinterest Tips.

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