Jeff is an international speaker and visual marketing consultant. He hosts the Social Media News Live show and podcast and is also the editor for Guy Kawasaki's Remarkable People Podcast. He is also "Head Beard" at Manly Pinterest Tips.
AI can't fake this (and your audience knows it)
|
Howdy Reader! When you scroll your feed lately, can you tell what's real and what's AI? Half the content in your feed right now is AI-generated. AI voices, AI avatars, AI scripts, AI thumbnails. And the audience is starting to notice. Here's the wild thing. In a world flooded with synthetic everything, the single biggest competitive advantage you have as a creator in 2026 is also the simplest one. Being a real human, on camera, showing up as yourself. That's the conversation this Friday. We're sitting down with Katie Fawkes, Director of Marketing at Ecamm, co-host of The Flow and The VHS Club, and one of the most thoughtful people working in live video right now. She's been running Pat Flynn's Go Live and Grow challenge with the Ecamm team, and she's seeing in real time what's actually breaking through. We're exploring:
Show up live, drop your camera confidence questions in the chat, and we'll get Katie to answer them in real time. Join us TODAY, May 15 at 10 AM Central See ya there, -Jeff P.S. If you're still cropping widescreen video for vertical platforms, you already know it never looks quite right. Dual Mode in Ecamm lets you design each format properly from the start. Save 15% with code JEFF15: |
Jeff Sieh
Jeff is an international speaker and visual marketing consultant. He hosts the Social Media News Live show and podcast and is also the editor for Guy Kawasaki's Remarkable People Podcast. He is also "Head Beard" at Manly Pinterest Tips.
Howdy Reader! If you've been around these emails for a bit, you know I'm a book nerd. First thing in the morning, last thing at night, I've got a book in my hand. And that love started way back in grade school with a sci-fi series I could never quite remember. All I had were fragments. A boy gets a robot brother who looks just like him. They charge him up through a port in his belly button. Something happens at a swimming pool. That's it. That's all my brain held onto for forty-some years....
Howdy Reader! Quick question: how much of your story are you handing over to AI? This Friday, we're sitting down with Zac Brown, host of The Zac Brown Show. Zac just got back from his first Social Media Marketing World, AND he's writing a book called An Accidental Education. His whole approach is built around helping creators see their work as more than content. It's a world. It's an experience. It's a connection. We'll break down... → What he took away from his first SMMW as a creator → The...
Howdy Reader! If you caught my last email, you know I was supposed to be in Anaheim this week, soaking up Social Media Marketing World and taking the stage to talk about creating visuals with AI. Spoiler alert: I'm not in Anaheim. My back had other plans. Since I was already planning to skip the live show this Friday (because, you know, Disneyland), I made the call not to scramble for a last-minute guest and push through. Sometimes the smart move is to actually rest. Wild concept for me, I...