Jeff is an international speaker and visual marketing consultant. He hosts the Social Media News Live show and podcast and is also the editor for Guy Kawasaki's Remarkable People Podcast. He is also "Head Beard" at Manly Pinterest Tips.
She got sponsors to pay for her book
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Howdy Reader! There is a folder on your hard drive with a book in it. Or a course, or the guide you keep meaning to build. It has been in there a while, and you know exactly which folder I mean. This Friday we're sitting down with Lisa DiNoto Glassner of The Castle Run, and her first book comes out the week after. She left a Big Law career, built a business around what she actually loves, and then finished the book. Seventeen chapters, about two hundred and fifty pages, published under her own company. The part I keep thinking about is how she paid for it. She brought in partners who funded the book with flat sponsorship fees before it sold a copy, took no affiliate commissions, and kept full editorial control. Then she put a QR code inside the book that sends readers to a companion site and onto her email list. Her niche is not your niche. BUT, the process is the same. We're exploring: → How you decide you are the one qualified to write it One quick thing, and then I'll let you go. You already know how much good stuff gets buried inside an hour-long episode. So every week we dig it out and put it on a single page: the framework, the best quotes, the tools that got mentioned, and exactly what to do next. We call it the Cheat Sheet Club. It's free, it lands in your inbox after the show, and it's honestly the best part of the week if you can't always make it live. If you're not in yet, one click gets you on the list: Yes, send me the weekly cheat sheet That's it. No form, no hoops. You'll get Friday's Lisa cheat sheet with her whole playbook on writing, funding, and launching a book. Join us Friday, July 31 at 10 AM Central See ya there! P.S. Thinking about turning your expertise into a real show? Ecamm is what we use to produce Creator News Live every single week: sharp HD guests, screen share, comments on screen, without the tech headaches. Get 15% off Ecamm with code JEFF15. |
Jeff Sieh
Jeff is an international speaker and visual marketing consultant. He hosts the Social Media News Live show and podcast and is also the editor for Guy Kawasaki's Remarkable People Podcast. He is also "Head Beard" at Manly Pinterest Tips.
Howdy Reader! Time for something I don't bring up much. I've been playing the five-string banjo since before junior high. I know what you're thinking. How did a banjo kid keep the girls away all through junior high and high school? The guitar guys had nothing on me. Nothing! Because guitar says “sensitive singer-songwriter.” A banjo says “I enjoy being stuffed in a locker with my underwear pulled up around my ears.” You can't see security keeping all the girls from rushing the stage Here's...
Howdy Reader! This week on Creator News Live, I sat down with Mike Potter, the founder of Macstock Conference and Expo and the host of For Mac Eyes Only, one of the longest running independent Apple podcasts around. The idea that stuck with me: anyone can build an audience, but a community is a different thing. An audience claps when you post. A community shows up, travels, and comes back year after year. Mike spent 10 years building the second kind, and he handed us the playbook. Your cheat...
Howdy Reader! There is a real difference between having an audience and having a community. An audience cheers when you post. A community shows up, travels, and sticks around for years. Our guest this week has spent a decade building the second kind. This Friday we're sitting down with Mike Potter, the host of For Mac Eyes Only, one of the longest-running independent Apple podcasts around, and the founder of Macstock, a conference that just celebrated its 10th anniversary. Mike turned a...