Jeff is an international speaker and visual marketing consultant. He hosts the Social Media News Live show and podcast and is also the editor for Guy Kawasaki's Remarkable People Podcast. He is also "Head Beard" at Manly Pinterest Tips.
Her blank email beat her best newsletter
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Howdy Reader! Here is a stat that may surprise you... Online content is up 57 percent since generative AI showed up. Everybody got the same tools on the same day, and we all did the obvious thing with them, which is make more. So it is worth asking why everything you publish seems not to work as well as it used to This Friday we're sitting down with Angie Callen, the founder of The Modern Coach. She is a former engineer turned award-winning executive coach, author, and speaker; she wrote a book called Scary Good, and she has spent the last year building a case that the pendulum is already swinging back toward the human stuff. Not as a nice sentiment, but as a measurable thing. Trust in AI is falling across Gallup, Pew, and YouGov numbers even as usage climbs, and that gap is an opening. Here's one of the reasons I wanted to get Angie on the show. She runs a high-six-figure practice, and she will tell you flat out that her own marketing broke. LinkedIn went sideways, search leads went quiet, and the piece of content that outperformed everything was an email she sent completely by accident, a blank template she never filled in. More replies than a newsletter she spent hours on. Kira and I are going to be asking her... → What the trust data actually says, and why using AI more while trusting it less is a business risk Come watch live and put your questions in the chat. Join us live this Friday, August 21 at 10 AM Central See ya there! P.S. Angie's whole argument is that raw and human beats polished right now, which is exactly what Ecamm's Dual Mode makes easy: record once, format twice, show up everywhere without doubling the work. It is what we use to produce Creator News Live every single week. Get 15% off Ecamm with code JEFF15. P.P.S. Every week we pull the best of the episode onto one page: the framework, the quotes, the tools that got mentioned, and exactly what to do next. It's called the Cheat Sheet Club, it's free, and it lands in your inbox after the show. Yes, send me the weekly cheat sheet. |
Jeff Sieh
Jeff is an international speaker and visual marketing consultant. He hosts the Social Media News Live show and podcast and is also the editor for Guy Kawasaki's Remarkable People Podcast. He is also "Head Beard" at Manly Pinterest Tips.
Howdy Reader! I found an old notebook last week from a conference I went to a few years back. Three pages of notes. Eleven pages of doodles. One extremely confident drawing of an armadillo wearing a cowboy hat. I could not tell you what that session was about. I could not tell you who presented it, but I could describe that armadillo to a police sketch artist. I paid to be at that conference. I flew there. I wore the lanyard. Somewhere in that room, a very qualified person was explaining...
Howdy Reader! "Be authentic." You've heard it a thousand times. But it's getting complicated, because AI can now clone your voice, your face, even the way you write. So what's actually left that makes you, you? This Friday, we're sitting down with someone who has built an entire career on that question. Michael King Jr. is a two-time Best Executive Coach and the founder of Teams.Coach, and he's genuinely a category of one. He opens every keynote with a live saxophone solo and an original...
Howdy Reader! This week I lost a good twenty minutes fighting my own computer over a job that should've taken two. Wrong password three times, until it threatened to lock me out like I was a burglar breaking into my own house. Then the file I'd saved somewhere "clever" (So clever that past me thought it was a good idea to hide it from present me). Then, right on cue, an app decided THAT was the perfect moment to install a critical update. By the time I was ready to do the actual work, I'd...