Why hallway chats pay off (long after)


Howdy Reader!

Quick heads-up: there’s no live show today, I’m in beautiful Orlando for Podfest. But next week? We’ve got a great one planned…

I don’t come to Podfest just to sit in sessions (though there’s plenty of excellent content there). It’s also my yearly creativity boost: catching up with friends, swapping ideas in hallways, and refilling the tank.

Last year, Paul Gowder and I did a show on the ROI of live events. Here are a few takeaways and why I’m bullish on conferences in 2026:

Conferences create relationships that actually last
The real value isn’t the slides or the swag, it’s the conversations between sessions. Coffee chats, hallway debriefs, and hotel-bar catchups often turn into collaborations, referrals, and friendships that keep paying off long after the event.

They remind you that you’re not doing this alone
Creator work can feel isolating. Being in a room with people who get the same challenges brings encouragement you can’t replicate online. You leave feeling supported, seen, and more confident about your direction.

Getting out of your routine fuels creativity
Stepping away from your normal environment shakes loose new ideas. Conferences pull you out of the grind and give your brain space to think bigger. You might come home tired, but with fresh energy, clearer priorities, and ideas you wouldn’t have had otherwise.

What about you? What conferences or events are you hitting in 2026? Any I should add to my list? Hit reply. I’d love to know!

If you’ve debated whether conferences are worth the time, travel, and expense, that’s exactly what we unpacked on the show: what actually makes an event valuable and how to get more than just a notebook full of quotes.

Watch the replay here if you want the full breakdown and practical tips.

Since I’m at a podcast conference, I’ve got to ask… I’d love it if you’d follow and leave a review for the podcast; it really does make a difference. You can do both from the link above.

See ya around the interwebs,

-Jeff

P.S. Big thanks to our friends at Ecamm, they’re what makes the live show happen each week (and they host a fantastic live event, too, more on that soon). Want to boost your live videos, presentations, and video podcasts? Give Ecamm a try and use code JEFF15 for 15% off your first purchase.

Jeff Sieh

Jeff is an international speaker and visual marketing consultant. He hosts the Social Media News Live show and podcast and is also the editor for Guy Kawasaki's Remarkable People Podcast. He is also "Head Beard" at Manly Pinterest Tips.

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