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Howdy Reader! Johnny Carson kept an arrow on a table behind his desk. It was a prop from a 1964 sketch that bombed. He kept it there so he'd never forget he could fall on his face on any night, and his writers wrote backup jokes, called "savers," for when the first ones died. That's how the most-watched man in late night stayed on top for nearly 30 years. He planned for the flop. Today, on what would have been Johnny's 101st birthday, we're sitting down with Mark Malkoff. Mark hosted The Carson Podcast for eight years, interviewed nearly 400 people who knew and worked with Johnny, and turned it into the national bestseller Love Johnny Carson (affiliate link). You don't need a late-night show to use any of this. Johnny's habits work for anybody who makes things. We're exploring: → Where "impossible" creative ideas come from Come watch live and put your questions in the chat. Join us live TODAY, Friday, October 23 at 10 AM Central See ya there! P.S. Ecamm is what we use to produce Creator News Live every week. Get 15% off your first Ecamm purchase by using the code JEFF15. |
Jeff is an international speaker and visual marketing consultant. He hosts the Social Media News Live show and podcast and is also the editor for Guy Kawasaki's Remarkable People Podcast. He is also "Head Beard" at Manly Pinterest Tips.
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