Jeff is an international speaker and visual marketing consultant. He hosts the Social Media News Live show and podcast and is also the editor for Guy Kawasaki's Remarkable People Podcast. He is also "Head Beard" at Manly Pinterest Tips.
You wrote off LinkedIn. It changed.
|
Howdy Reader! There is a profile on the internet with your name on it that you've not edited in about three years. Other people are looking at it. Two things changed on LinkedIn this year. The feed stopped running on your own network, and only about a third of what people see now comes from their own connections, so your posts land in front of strangers. At the same time, AI assistants started reading LinkedIn to answer questions like "who should I hire for this?" So now we know both new visitors and AI bots are looking at our LinkedIn profiles, which can definitely give off some Skynet-type "stranger danger" vibes... Today we're sitting down with Lowell Brown of Going Social, who has spent more than 25 years helping creators, coaches, and small businesses get found online. Everyone tells you to post more. He says fix the page first, because that is the one people read when they're deciding whether to contact you. What caught my attention is that this stopped being a follower-count game. Semrush went through 89,000 LinkedIn pages that AI tools had cited and found the cited posts averaged around 15 to 25 reactions. Accounts under 500 followers turn up in there over and over. We're exploring: → Why the profile comes before the posting, and what to fix first Come watch live and put your questions in the chat. Join us live TODAY, Friday, September 11 at 10 AM Central See ya there! P.S. If you know you should be posting vertical video but you do not want to redo your whole workflow, Ecamm's Dual Mode was built for you. It records horizontal and vertical at the same time, and it is what we use to make this show every single week. Get 15% off your first Ecamm purchase by using the code JEFF15. |
Jeff Sieh
Jeff is an international speaker and visual marketing consultant. He hosts the Social Media News Live show and podcast and is also the editor for Guy Kawasaki's Remarkable People Podcast. He is also "Head Beard" at Manly Pinterest Tips.
Howdy Reader! Johnny Carson kept an arrow on a table behind his desk. It was a prop from a 1964 sketch that bombed. He kept it there so he'd never forget he could fall on his face on any night, and his writers wrote backup jokes, called "savers," for when the first ones died. That's how the most-watched man in late night stayed on top for nearly 30 years. He planned for the flop. Today, on what would have been Johnny's 101st birthday, we're sitting down with Mark Malkoff. Mark hosted The...
Howdy Reader! Quick heads-up: there's no Creator News Live today. I'm at Momentum this week. But on the drive here, I had an idea I can't stop thinking about, and I really want to know what you think. One of my favorite parts of what I do is helping someone make something they didn't think they could make. A show. A video. A system that makes their business easier to run. That moment when "I could never do that" turns into "Wait, I made this?" I want to create more of those moments. And I...
Howdy Reader! How many apps do you pay for every month that you could build yourself this weekend? Joe Casabona has been finding out. He just built his own testimonial tool, a teleprompter app, and a Stream Deck plugin with AI. But he also has a short list of tools he will never replace, and a four-question test for deciding which side of that list a tool belongs on. Today we're sitting down with Joe, host of the Streamlined Solopreneur podcast, who helps creators and small business owners...