Jeff is an international speaker and visual marketing consultant. He hosts the Social Media News Live show and podcast and is also the editor for Guy Kawasaki's Remarkable People Podcast. He is also "Head Beard" at Manly Pinterest Tips.
You wrote off LinkedIn. It changed.
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Howdy Reader! There is a profile on the internet with your name on it that you've not edited in about three years. Other people are looking at it. Two things changed on LinkedIn this year. The feed stopped running on your own network, and only about a third of what people see now comes from their own connections, so your posts land in front of strangers. At the same time, AI assistants started reading LinkedIn to answer questions like "who should I hire for this?" So now we know both new visitors and AI bots are looking at our LinkedIn profiles, which can definitely give off some Skynet-type "stranger danger" vibes... Today we're sitting down with Lowell Brown of Going Social, who has spent more than 25 years helping creators, coaches, and small businesses get found online. Everyone tells you to post more. He says fix the page first, because that is the one people read when they're deciding whether to contact you. What caught my attention is that this stopped being a follower-count game. Semrush went through 89,000 LinkedIn pages that AI tools had cited and found the cited posts averaged around 15 to 25 reactions. Accounts under 500 followers turn up in there over and over. We're exploring: → Why the profile comes before the posting, and what to fix first Come watch live and put your questions in the chat. Join us live TODAY, Friday, September 11 at 10 AM Central See ya there! P.S. If you know you should be posting vertical video but you do not want to redo your whole workflow, Ecamm's Dual Mode was built for you. It records horizontal and vertical at the same time, and it is what we use to make this show every single week. Get 15% off your first Ecamm purchase by using the code JEFF15. |
Jeff Sieh
Jeff is an international speaker and visual marketing consultant. He hosts the Social Media News Live show and podcast and is also the editor for Guy Kawasaki's Remarkable People Podcast. He is also "Head Beard" at Manly Pinterest Tips.
Howdy Reader! Mike Allton is one of my BBFs (which stands for Before Beard Friend). I've known him since the Google Plus days, which, in internet years, was right after AOL stopped sending you floppy discs. So when he asked me to join his new podcast, The AI Social Playbook, I said yes before he finished the sentence. He had me walk through the animated open for The Makers Table, my Friday craft show with Katie Fawkes. Claymation-style, twelve scenes, two characters who still look like the...
Howdy Reader! Eighteen Disney Legends. Twenty years of conversations. And almost none of them used the word magic. They said curious. They said story. They said detail. They said we tried it, it did not work, and we tried something else. Today, we're sitting down with Lou Mongello, host and creator of WDW Radio and a Podcast Hall of Fame inductee, who has been sitting across the table from the people who actually built Disney since 2005. Imagineers, composers, animators, and the executives...
Howdy Reader! There is a thing your setup needs that nobody has made yet. You have thought about it. You probably even know roughly what it would cost. Doc Rock went and made his. This Friday we're sitting down with Doc Rock, Director of Strategic Partnerships at Ecamm and co-host of The Flow. He spent years traveling around teaching podcasting, and everywhere he went, people asked him about pop filters for their microphones. The only decent one shipped from the Netherlands, thirty dollars...