Howdy Reader! Ever feel like you're drowning in content creation? Like you're running faster and faster but getting nowhere? That's why I'm SUPER excited about this week's guest. Here's why: Imagine taking ONE video and turning it into 10+ pieces of content that actually make you money. (Without working yourself to death!) Chris Stone spent 25+ years at Sony Music mastering the art of squeezing every drop of value from a single recording. Now? He's bringing those same strategies to creators...
10 days ago • 1 min read
Howdy Reader! My mind is dancing like fire ants on a hot Texas sidewalk right now! (Let those critters burn, I tell you!) I just got back from Kit's Craft+Commerce event in Boise, and wow, what an incredible experience. Amazing speakers, great friends, and tons of learning about how to serve YOU better through these emails. You know what's funny? Being there reminded me of something profound I learned from the late Dan Miller at the Tribe Conference years ago. Here was this hugely successful...
13 days ago • 1 min read
Howdy Reader! Ever wonder about that nickname I always use for my co-host Conor Brown? You know, when I call him "Unsinkable"? There's actually a pretty cool historical connection there, and it ties back to one of the most famous maritime disasters of all time! If you're a fan of the blockbuster movie Titanic, you might remember Kathy Bates playing a bold, no-nonsense character named Margaret Brown. Kathy Bates as the Unsinkable Molly Brown Margaret Brown earned the nickname "Unsinkable Molly...
19 days ago • 1 min read
Howdy Reader! Let's be honest. Writing a weekly email newsletter never killed anybody, but why take the chance? 🤣 That’s just one of the excuses my brain was giving me just a few years ago. You know it's important to communicate via email to your audience (everyone keeps saying so), but where do you even begin? Do you need fancy graphics? A 20-page PDF download? Should you email daily or weekly? And the biggest question of all: will anyone actually READ what you send? I've been there, staring...
24 days ago • 1 min read
Howdy Reader! I've been noodling on a quote I heard from a productivity guru I follow recently. He said… "You're not burnt out, you're bored." For some reason, this has been bouncing around in my head for the past week or so. It's like when you get a song stuck in your brain and can't get rid of it. (It's a world of laughter, A world of tears… See what I did there? 😂) I think as creators, we all throw around the phrase "I'm burnt out" like AI throws out em-dashes. But what if that saying is...
26 days ago • 1 min read
Howdy Reader! Have you ever felt like you're shouting into the abyss on social media? One day, your posts are getting tons of engagement, and the next... crickets. All because some algorithm decided to change overnight. It's exhausting, right? That's why I'm stoked about this week's show. We're exploring something that's algorithm-proof: genuine human connection and community building. Today, I'm sitting down with Jason Goff, Senior Community & Support Specialist at Social Media Examiner, to...
about 1 month ago • 1 min read
Howdy Reader! Ever catch yourself staring at that record button, your mouth dry, stomach queasy, your nether regions clenched, and your finger frozen in mid-air? Trust me, I've been there too. That moment when you know video would be AMAZING for your business, but something keeps holding you back. Maybe it's the tech. Maybe it's wondering if anyone will actually watch. Or maybe it's just that weird feeling of talking to yourself while staring at a lens. Whatever your video roadblock is, I've...
about 1 month ago • 1 min read
Howdy Reader! Ever wonder why we call something "long in the tooth" when we mean it's getting old? Well, saddle up because I'm about to share some useless but interesting facts. After all, you never know when you'll finally get that Jeopardy call (or more likely, need to impress your tipsy friends at bar trivia). Back in the horse-trading days, buyers would inspect horses by lifting their lips to look at their teeth. As horses age, their gums recede, making their teeth appear "longer." Pretty...
about 1 month ago • 1 min read
Howdy Reader! Ever feel like your brain has too many tabs open trying to keep up with ALL. THE. THINGS? I get it. Between wrangling AI, repurposing content, and building a community that actually sticks around, it's enough to make anyone want to hide under their desk with a box of Krispy Kreme. But here's the thing - it doesn't have to be that complicated. That's why I'm bringing in my partner-in-crime from Social Media News Live, Conor Brown, to break it all down. We'll be diving into: The...
about 2 months ago • 1 min read