Howdy Reader! Let's be honest. Writing a weekly email newsletter never killed anybody, but why take the chance? 🤣 That’s just one of the excuses my brain was giving me just a few years ago. You know it's important to communicate via email to your audience (everyone keeps saying so), but where do you even begin? Do you need fancy graphics? A 20-page PDF download? Should you email daily or weekly? And the biggest question of all: will anyone actually READ what you send? I've been there, staring...
10 days ago • 1 min read
Howdy Reader! I've been noodling on a quote I heard from a productivity guru I follow recently. He said… "You're not burnt out, you're bored." For some reason, this has been bouncing around in my head for the past week or so. It's like when you get a song stuck in your brain and can't get rid of it. (It's a world of laughter, A world of tears… See what I did there? 😂) I think as creators, we all throw around the phrase "I'm burnt out" like AI throws out em-dashes. But what if that saying is...
12 days ago • 1 min read
Howdy Reader! Have you ever felt like you're shouting into the abyss on social media? One day, your posts are getting tons of engagement, and the next... crickets. All because some algorithm decided to change overnight. It's exhausting, right? That's why I'm stoked about this week's show. We're exploring something that's algorithm-proof: genuine human connection and community building. Today, I'm sitting down with Jason Goff, Senior Community & Support Specialist at Social Media Examiner, to...
17 days ago • 1 min read
Howdy Reader! Ever catch yourself staring at that record button, your mouth dry, stomach queasy, your nether regions clenched, and your finger frozen in mid-air? Trust me, I've been there too. That moment when you know video would be AMAZING for your business, but something keeps holding you back. Maybe it's the tech. Maybe it's wondering if anyone will actually watch. Or maybe it's just that weird feeling of talking to yourself while staring at a lens. Whatever your video roadblock is, I've...
24 days ago • 1 min read
Howdy Reader! Ever wonder why we call something "long in the tooth" when we mean it's getting old? Well, saddle up because I'm about to share some useless but interesting facts. After all, you never know when you'll finally get that Jeopardy call (or more likely, need to impress your tipsy friends at bar trivia). Back in the horse-trading days, buyers would inspect horses by lifting their lips to look at their teeth. As horses age, their gums recede, making their teeth appear "longer." Pretty...
27 days ago • 1 min read
Howdy Reader! Ever feel like your brain has too many tabs open trying to keep up with ALL. THE. THINGS? I get it. Between wrangling AI, repurposing content, and building a community that actually sticks around, it's enough to make anyone want to hide under their desk with a box of Krispy Kreme. But here's the thing - it doesn't have to be that complicated. That's why I'm bringing in my partner-in-crime from Social Media News Live, Conor Brown, to break it all down. We'll be diving into: The...
about 1 month ago • 1 min read
Howdy Reader! I'm such a huge fan of Liz Wilcox (if you watch the show, you've probably heard me gush about her email wisdom). Her tips have been AMAZING for growing my list and actually getting emails written instead of just thinking about writing them. And now? She's just launched something that's got me more excited than finding extra fries in my ShakeShack bag. It's called ListGadget (affiliate link because, hey, I need to water this beard with some coffee 😂), and it's packed with...
about 1 month ago • 1 min read
Howdy Reader! Ever wonder if ChatGPT is your business's new best friend or that coworker who might steal your lunch out of the communal fridge? You're not alone. Between AI writing your social posts and chatbots handling customer service, it feels like we're living in a sci-fi movie. Except this isn't the future anymore - it's Tuesday and SkyNet is really helpful…for now :) That's why I'm stoked to have Phil Pallen joining us on the show. Phil literally wrote the book on this stuff (AI for...
about 1 month ago • 1 min read
Howdy Reader! I just finished binge-watching "Light & Magic" on Disney+ and I can't stop thinking about it. This docuseries chronicles how Industrial Light & Magic (ILM) went from a scrappy team working out of a Los Angeles warehouse to becoming the most innovative visual effects studio in history. The cool thing about their story isn't just about making spaceships zoom across the screen or bringing dinosaurs to life. It's about something much more relevant to creators like us. Here are three...
about 1 month ago • 2 min read